SinoSenses - by PRConnect (HK) 

Who are SinoSenses - by PRConnect (HK)

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SinoSenses is about making sense. And it is about making sense in the Greater China market while doing business there. 

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SinoSenses is powered by and a free knowledge-sharing platform of PRConnect (HK), a specialised consultancy based in Hong Kong that helps both global and Chinese businesses tackle strategic communications challenges in cross-border operations.

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If the 1980s opened the door of China market for foreign investors, the 1990s saw China break the ice into the world’s political, diplomatic, and trade affairs, the 2000s started the journeys of Chinese enterprises going abroad, the next decade may experience some real change in China domestically on social, ideological, as well as economic fronts while Chinese companies continue to venture overseas.

 

While the regulatory landscape continues to evolve in an unprecedented way, the Chinese market landscape will inevitably transform further to help catalyse China’s internal bond and external relations.  In this sense, managing such complex relationships with the rightly identified stakeholders has become more important than ever for all the companies that are operating in this market. 

 

German philosopher Friedrich Wilhelm Nietzsche famously said: “There are no facts, only interpretations.” PRConnect (HK) endeavors to work with businesses to feel the pulse of and navigate the macro environment in China to help them safeguard business growth.

 

 

What can SinoSenses - by PRConnect (HK) offer

 

 

Communications strategy

 

    Help you address questions such as:

• How to position my company in the market and how is my company perceived?

• What do I want to tell the market and the stakeholders?

• Who shall I talk to and how to communicate with the market?

• Should I respond to a negative story in the news today about my company, and how?

 

 

Executive training

 

   Help senior executives understand:

• How government policies are formulated and executed

• What regulatory and media landscape look like in your sector

• How government and government officials work, and how to work with them

• How Chinese journalists work, how they differ with international media, and how to handle the Chinese media

 

 

Policy analysis and research

 

• Tracking and interpretation of the policies and regulations in your sector in the Chinese market and culture context.

• Interpretation of new industry regulations and how they impact your China business.

• How should my company react to industry and policy movements?

• Stakeholder mapping

 

 

Media relations

 

• Media audit.

• Media outreach and relationship building.

• Media programmes planning and execution – news release distribution, press interviews.

• Media monitoring and analysis.

• Issue and crisis management.